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In the market for hotel licence systems and hotel management contracts, Hampshire Hospitality & Leisure is a relatively new hotel group. Although it was set up in 2001, the Hampshire Hospitality & Leisure management has many years of knowledge and experience in the international hotels’ business in the field of sales & marketing, operations, finances and project development.
The new and refreshing approach offered by Hampshire Hospitality & Leisure distinguishes itself from others on the market as it has established itself as a hotelier/partner and not exclusively as reservation organisation or patron. After all, Hampshire Hospitality & Leisure is not only a licence organisation or hospitality consultant; it also owns hotel developments and consequently thinks and acts from the perspective of an hotelier.
Briefly summarised the hotelier/consultant/partner Hampshire Hospitality & Leisure offers three services:
Franchise/Licence Services
The licence formula offers the members support and knowledge on sales & marketing activities, distribution systems, internet marketing and competitive purchase agreements. These licence services are offered under the three brand names of Hampshire namely: ‘Hampshire Classic’, (4-star plus) for the top segment, the four star ‘Hampshire Hotel’ or the comfortable three star ‘Hampshire Inn’.
Development Services
A development contract from Hampshire Hospitality Consultants offers expertise to project development, (re)location and realisation of a hotel. A development contract is offered for a certain period or for specific projects, such as market research, feasibility researches, advice on lay-out and access, and assistance in the pre-opening period.
(Interim) Management Services
With a management contract, the service goes further than a licence agreement. Hampshire Hospitality & Leisure relieves the daily operational control. Under an interim General Manager, Hampshire Hospitality & Leisure takes over the daily control of the development and at their own expense and risk manages on behalf of the client, the hotel including amongst other things: the financial administration, sales & marketing, budgeting, staff management, food & beverage concepts, as well as the introduction of policies and procedures.
The partner notion is further emphasised by the direct accessibility of the offices in Hilversum and the short connections within the organisation. Additionally, with a geographical focus on the Benelux and the west of Germany, all the Hampshire Hospitality & Leisure hotels are within a four hour distance from the offices in Hilversum. At all times, you can be assured of direct personal attention.
Finally, the objective is the realisation in the maximisation of profitability and company results with either the choice of an alliance with or development by Hampshire Hospitality & Leisure as a professional hotel group,
BRAND NAMES
Hampshire Hospitality & Leisure is unique in its offering to potential licence or management companies with the choice between a “soft” or a “hard” branded alliance.
Hampshire Classic (soft branding)
Hotels in the higher market segment with a unique character frequently wish to maintain their strong individual identity. Hampshire Hospitality & Leisure recognise the value of the preservation of a strong identity for such hotels and at the same time sees the possibilities of providing an additional value by means of its services. Such companies are offered the “soft branded” name ‘Hampshire Classic’ by Hampshire Hospitality & Leisure.
Hampshire Hotels & Hampshire Inns
Hotels which are looking for extra notoriety are offered the choice between two ‘hard branded’ names by Hampshire Hospitality & Leisure:
`Hampshire Hotel’ – quality three star hotels
`Hampshire Inn’ - comfortable three star hotels
Both the Hampshire Hotels and the Hampshire Inns have a clear character in brand, quality and standard, which shall increase the national and international reputation of the hotel.
Hampshire Hospitality & Leisure B.V. 2008 ©